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Remove the guesswork, trial-and-error and never ending sh*t show of trying to scale your business. Instead, grow your business by installing our proprietary hands-off, done-for-you scaling machine into your business.
We specialise in providing full stack solutions to businesses in the FX industry. Our core offer helps you make more money off the same amount of traffic by leveraging our proprietary system, the Conversion Catalyst, which helps your business take advantage of Conversion Rate Optimization on the highest level.
Turn more clicks into clients. We employ CRO to completely re-design your website and re-create your customer journey by leveraging data to maximise conversions.
Acquire high value clients at a lower CPA with data-driven ad campaigns designed specifically for the FX industry.
Jupiter, a subsidiary of Convertico FX, has brought an innovative CRM solution to market that is challenging the traditional FX brokerage tech stack.
Your website is at the heart of your FX business. We re-design websites by leveraging CRO to maximise conversions.
From concept to execution, we help our clients bring high converting ad creatives to their ad campaigns that help them convert cold traffic into paying clients.
From first click to loyal, paying clients. We map and refine your entire
customer journey to increase trader LTV and retention.
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We don’t just do this for clients… We’ve got our own portfolio of companies too.
At Convertico FX, your FX businesses’ growth is our mission.
We know the pain of a failed agency relationship all too well, especially in the fast-paced world of forex. Too many agencies focus on the next client, not on delivering the quality leads and funded accounts that matter to you.
The standard agency model for FX businesses’ is broken and we’re here to fix it...
As founders who have navigated the unique challenges of the financial services industry, we understand the stakes are higher for you. We know what it takes to be a true growth partner in a market that demands results.
For this reason, we've built ConverticoFX around one core belief: exceptional businesses deserve exceptional marketing.
To make this vision a reality, we've brought together some of the best financial marketing talent South Africa has to offer - experts who understand the nuances of trader acquisition. No shortcuts - just a relentless commitment to increasing your deposits and trading volume.
We only succeed when you do.
-Tyne Potgieter & Charlton Jones
We address common queries, demystify intricacies, and provide insights to guide you through our services.
What exactly is Conversion Rate Optimisation (CRO) for a brokerage?
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For a brokerage, CRO is the scientific process of maximising the percentage of your website visitors who become active, funded traders. It's not about just getting more traffic; it's about systematically improving every step of your client acquisition funnel—from the ad landing page, through registration and KYC, to the deposit page—to convert more of the traffic you already have. The end goal is to lower your Cost Per Acquisition (CPA) and increase your marketing ROI.
Our main goal is more funded accounts. How does CRO help with that specifically?
Directly. The entire focus of our CRO methodology for brokerages is to increase your rate of First-Time Deposits (FTDs). We identify the specific friction points and trust gaps in your sign-up, KYC, and deposit processes that are causing potential clients to drop off. By fixing these leaks, we ensure more users complete the entire journey, which directly translates to a higher number of funded accounts from the same amount of ad spend.
How long does it take to see a measurable impact on our CPA or FTD rate?
While CRO is a long-term strategy for continuous improvement, you can often see an impact from initial "high-leverage" tests within the first 60-90 days. Our process prioritises the opportunities that promise the biggest impact on your key metrics first. A successful A/B test on a high-traffic registration or deposit page can produce a measurable decrease in your CPA or an increase in FTDs relatively quickly.
What kind of ROI can we realistically expect from CRO?
The ROI from CRO is typically substantial because it improves the efficiency of your largest expense: client acquisition. By lowering your CPA, every marketing rand you spend becomes more effective. For example, a 20% reduction in your CPA means you can acquire 20% more clients with the same budget. CRO provides a compounding return that allows you to out-scale and out-spend competitors, not by having a bigger budget, but by having a more efficient acquisition funnel.
Do you require a long-term contract?
We start with a foundational 3-month engagement. This allows us enough time to conduct a deep funnel diagnostic, formulate data-backed hypotheses, and run the first series of high-impact A/B tests. After this initial period, our clients typically see the value and continue on a monthly retainer to build on the momentum and create a perpetual cycle of optimisation and growth.
We have a proprietary platform and a busy development team. How much of their time will this process require?
We are structured to be as self-sufficient as possible to minimize the burden on your internal teams. Our specialists can typically implement A/B tests using industry-standard CRO tools that require minimal initial setup from your developers. For more complex tests on your platform, we provide clear, pre-vetted code snippets for your team to deploy. Our goal is to work as a seamless extension of your team, not an interruption to your development roadmap.
The financial industry is heavily regulated. How do you ensure your tests are compliant?
Compliance is our top priority. We understand the strict regulatory environment that brokerages operate in. Our process is designed to work within your existing compliance framework. Every A/B test, from simple copy changes to new page variations, is submitted for review and approval by your compliance officer before it goes live. We only test variations that are fully compliant with regulatory standards.
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